Investing for the Long Term
Thoughtful analysis applied within a rational long-term investment framework can help any investor take more control of his investment destiny.
We focus on helping investors understand the key elements in building an effective long-term investment program, with an emphasis on the needs and resources of retail and small institutional investors.
Recent market volatility (and widespread losses) have made a lot of investors sit up and take notice about what is going on in their portfolios. But a wise investor does not think of risk only during "bad times". An effective long-term approach to investing has to make an ongoing and realistic evaluation of expected risks, expected returns and individual investment goals to see the investor through both good times and bad.
Throughout this web site we try to present investment topics with the minimum of jargon, and as simply and straight-forwardly as possible. But there is a fine line here that is difficult to tread, since many investment issues are complex. Our goal is to try to explain the complexity, rather than to pretend that it does not exist. We believe that any other approach would be a disservice to serious investors.
There are three main areas on the site.
- The section Chart Essays contains short chart-based studies on an assortment of topics that we believe will be of interest to investors. These may range from empirical or data-related questions, to small conceptual issues that we think investors should understand, where studying a chart can give genuine insight.
- The section Timely Topics presents more in-depth articles that may cover longer-term or deeper conceptual issues. However, they may have been written in response to current or recent developments and so we assume that they will be of current interest.
- The section Long-Term Investment Framework presents background material and research designed to help retail and smaller institutional investors think about long-term investing.

